LinkedIn recently made its first-ever appearance at NewFronts, a major event focusing on digital video content. The main topic? How video is growing on the platform and new ways businesses can use it to improve their marketing.
And it’s true: video is becoming a big deal in the LinkedIn feed.
Why Video is Growing on LinkedIn
LinkedIn has shared some interesting numbers showing just how popular video is getting with professionals:
- People are spending 36% more time watching video posts in the app compared to last year.
- Video content tends to get about 1.4 times more engagement than other types of posts.
- For advertisers, videos shown within other videos (in-stream ads) are seeing completion rates that are 2 times higher on average.
These stats clearly show that there’s a lot of potential for marketers using video on the platform.
New Tool: ‘First Impression Ads’
To help brands take advantage of this growing interest in video, LinkedIn announced a new tool called “First Impression Ads.”
What Are First Impression Ads?
This new option lets marketers make sure their video advertisement is the very first video promotion a person in their target audience sees when they start browsing their feed.
Being the first ad someone encounters can help a brand stand out immediately and make a strong initial impact.
What This Means for Marketers
As more professionals turn to video on LinkedIn for insights and information, these new ad tools offer valuable ways to reach them. By using formats like First Impression Ads, businesses can ensure their important video messages capture attention right away among the right people.
Conclusion
LinkedIn’s focus on video at NewFronts signals its growing importance as a marketing channel. The introduction of new options like “First Impression Ads” provides marketers with powerful tools to connect with their target audience through engaging video content. Keeping video central to your LinkedIn strategy will be key as the platform continues to evolve.
