TikTok and SoundCloud Join Forces for Easier Music Discovery

Good news for music lovers and emerging artists! TikTok has officially integrated SoundCloud into its handy ‘Add to Music’ feature.

This update makes it even easier for TikTok users to save songs they discover in the app directly to their preferred music streaming service, which now includes SoundCloud.

What is ‘Add to Music’?

TikTok’s ‘Add to Music’ feature lets you quickly save a song you hear on the platform to your personal library on various music apps like Spotify, Apple Music, and now, SoundCloud.

Before this integration, if you found a great track on TikTok and wanted to save it to SoundCloud, you’d have to search for it manually. Now, it’s just a few taps away.

Why This Integration Matters

Adding SoundCloud to the mix brings several benefits:

  • More Music Options: TikTok users now have access to an even wider variety of tracks, especially from independent and emerging artists who often release music on SoundCloud first.
  • Boost for Artists: For artists on SoundCloud, this integration provides a direct pipeline for discovery and listener growth from TikTok’s massive audience. It makes it simpler for fans to transition from hearing a song on TikTok to following the artist or saving the track on SoundCloud.
  • Seamless Discovery: It streamlines the process of moving from music discovery on a social platform to saving and listening on a dedicated music service.

Connecting Fans and Creators

This partnership is a significant step in bridging the gap between short-form video discovery and long-form music streaming. It creates new pathways for artists to find their audience and for users to curate their music collections more efficiently.

The integration is live now, offering more opportunities for everyone to discover and support the next big track or artist.

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