Snapchat is adding a new premium feature to its existing Snapchat+ subscription service. The company has introduced “Lens+”, a new offering that gives paying subscribers exclusive access to a range of advanced Augmented Reality (AR) experiences.
What is Lens+?
Lens+ is designed specifically for Snapchat+ subscribers. It acts as an add-on or an exclusive benefit within the paid tier. By subscribing to Snapchat+, users will now get access to special AR Lenses that are not available to free Snapchat users.
Snapchat has been a leader in AR technology, with its Lenses being a core part of the app’s experience. Lens+ aims to provide even more unique and advanced AR effects for its most engaged users who are willing to pay for extra features.
Why is Snap Launching Lens+?
This move is part of Snap’s ongoing strategy to grow its subscription business. Snapchat+ has been successful since its launch, offering features like priority replies, custom app icons, and insights into story views.
Adding exclusive AR Lenses through Lens+ provides more value to the Snapchat+ subscription, potentially encouraging more users to sign up or retain their subscriptions. It leverages one of Snapchat’s most popular features – AR Lenses – to drive monetization.
What Kind of Lenses Will Be Exclusive?
While Snap announced the launch of Lens+, specific details about the types of AR experiences included in this initial wave of exclusive Lenses were not immediately available. Users can expect unique, creative, or potentially more complex AR effects than those offered in the standard free library.
Looking Ahead
The introduction of Lens+ shows Snap’s continued investment in Augmented Reality and its commitment to building out its paid subscription model. By offering premium AR features, Snap hopes to make the Snapchat+ subscription even more appealing to its user base.
If you are already a Snapchat+ subscriber, keep an eye out for the new exclusive Lenses available through Lens+.
