LinkedIn appears to be discontinuing its test of alternative feed options. These options, which were accessible via “pills” at the top of the feed, provided users with different content streams. According to an update in LinkedIn’s Help Center, the test is unlikely to continue.
Over the past few months, LinkedIn experimented with alternate feed options, allowing some users to tap into different content categories directly from the top of their main LinkedIn feed. These “pills” offered a way to filter content based on specific themes or topics.
What Were the Alternative Feeds?
While the exact categories varied among users, the alternative feeds generally aimed to provide a more focused content experience. This allowed users to quickly access content aligned with their specific interests. The goal was likely to increase user engagement by offering more relevant content.
Why the Change?
LinkedIn has not officially announced the reason for scaling back the test. It’s possible that user engagement with the alternative feeds did not meet expectations, or that the feature presented technical or logistical challenges. It’s also common for social media platforms to test features that ultimately don’t make it to a full rollout.
What Does This Mean for LinkedIn Users?
For users who had access to the alternative feeds, the change means a return to the standard LinkedIn feed experience. While some users may miss the ability to filter content, the core functionality of LinkedIn remains unchanged. It’s important to stay updated with LinkedIn’s updates and changes to understand better the platform and the algorithm that presents posts to you.
Keep an eye on LinkedIn’s official announcements for any potential future iterations on content filtering or feed customization. While this particular test may be ending, LinkedIn is constantly evolving, and new features are always on the horizon.
