LinkedIn is rolling out two new analytics features to help you better understand how your content is performing: Saves and Sends. These metrics provide valuable insights into how users are interacting with your posts beyond simple likes and comments.
Understanding LinkedIn Saves
The “Saves” metric tells you how many people have bookmarked your post to view later. This indicates that your content resonated with them, and they want to revisit it. Think of it as a “read later” function within LinkedIn.
Why are Saves Important?
- Gauge Content Value: A high number of saves suggests your content is informative, useful, or thought-provoking.
- Identify Trending Topics: Analyzing which posts get saved most often can help you understand what topics are most interesting to your audience.
- Refine Your Strategy: Use save data to create more content similar to what’s resonating with your audience.
Understanding LinkedIn Sends
The “Sends” metric tracks how many times your post has been shared via private message on LinkedIn. This indicates that people found your content valuable enough to share it directly with their connections.
Why are Sends Important?
- Measure Shareability: Sends help you determine how shareable your content is within LinkedIn’s private messaging system.
- Identify Influencers: A high number of sends could indicate that your content is being shared by key influencers in your network.
- Expand Your Reach: Shared content can reach a wider audience beyond your immediate connections.
Using Saves and Sends to Improve Your LinkedIn Strategy
By monitoring both Saves and Sends, you can gain a more comprehensive understanding of how your content is performing on LinkedIn. Use these insights to refine your content strategy, create more engaging posts, and ultimately, achieve your professional goals on the platform.
Keep an eye on these new analytics features to unlock valuable data that will help you create content your audience truly values.
