Big News for Businesses on TikTok Ads
Good news for anyone using TikTok’s advertising tools! The platform has added a significant new feature to its ‘Promote’ option. This update makes it easier than ever for businesses to connect directly with potential customers.
What’s the New Feature?
TikTok’s ‘Promote’ tool is like their version of Facebook’s ‘Boost’ button – a simple way for businesses to run ads to reach more people. Before, you could use Promote for goals like getting more video views or website visits.
Now, there’s a new goal: getting direct messages (DMs) from potential customers. But here’s the key part: these messages don’t just have to land in your TikTok inbox.
Connecting Beyond TikTok
With this new goal, TikTok allows you to direct people who click on your Promote ad to other messaging apps. This means potential leads can start a conversation with your business directly on platforms like WhatsApp or Instagram Direct Messages, if that’s where you prefer to chat with customers.
Why This Matters for Your Business
This update offers several advantages:
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Direct Communication: You can have one-on-one conversations with interested people immediately after they see your ad.
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Use Familiar Tools: If your business already uses WhatsApp or Instagram DMs for customer service or sales, you can now seamlessly bring leads from TikTok into those existing workflows.
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Easier Lead Nurturing: Moving the conversation off-platform can sometimes make it easier to follow up and build a relationship with the potential customer.
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Qualified Leads: Someone who clicks an ad specifically to message you is likely a more interested lead than someone who just watched a video.
How It Works (Simply)
When setting up a Promote campaign, you’ll likely see an option to choose ‘Get Messages’ as your goal. You can then configure it to send users to a specific messaging app of your choice (among the supported options).
TikTok will then work to show your ad to people who are most likely to click and start a conversation via that messaging platform.
A Powerful New Way to Get Leads
Adding the ability to drive messages to external apps through the simple Promote tool is a significant step for TikTok. It empowers businesses to turn ad views into direct, valuable conversations outside of the TikTok ecosystem.
If you’re using TikTok for your business, exploring this new Promote goal could be a great way to generate and manage leads more effectively.
Ready to Try It?
Log in to your TikTok Ads Manager or check the Promote options within the app to see if this feature is available to you. Experimenting with this new goal could open up powerful new lead generation channels for your business!
