Snapchat has recently released new insights focusing on summer shopping trends among consumers in the UAE and Saudi Arabia. This information can be highly valuable for marketers planning campaigns in these key markets.
The research provides an overview of platform usage and identifies potential opportunities for businesses looking to connect with their audience during the summer months.
The Summer Opportunity on Snapchat
According to Snapchat’s report, the summer season, typically running from April to August, presents a unique advantage for advertisers.
Snapchat highlights that this period often sees the lowest CPM (Cost Per Mille, or cost per thousand impressions) of the year. Their data shows CPMs during this summer window can be 19% lower than the annual average.
What does this mean for you as a marketer? Lower CPMs generally allow you to achieve greater reach and potentially better results for the same advertising budget compared to other times of the year.
Diving Deeper into Trends
While lower advertising costs are a significant factor, the report also delves into specific usage trends and consumer behavior unique to the summer in the UAE and Saudi Arabia. Understanding how people use Snapchat and what they are interested in during this time can help shape more effective and relevant campaign messaging.
The full report contains more detailed data and specific trends that marketers can leverage to tailor their creative and targeting strategies.
Ready to Plan Your Summer Campaigns?
The insights from Snapchat suggest that summer is an opportune time to increase your presence on the platform in the UAE and Saudi Arabia. The combination of potentially lower costs and specific seasonal trends makes it a period ripe for engaging consumers.
Consider reviewing the full report from Snapchat’s business site to uncover all the trend details and plan how you can make the most of your advertising spend this summer.
