How To Install Google Tag Manager in WordPress

  1. Create a GTM Account:
    • Go to Google Tag Manager, sign in, and create your container.
    • Copy the two code snippets GTM provides.
  2. Install the Code in WordPress:
    • Method 1 (Plugin):
      • Install a plugin like “Insert Headers and Footers.”
      • Paste the <script> code snippet in the header section and the <noscript> code snippet in the body section.
      • Save your changes.
    • Method 2 (Theme Edit):
      • In your WordPress dashboard, go to “Appearance > Theme File Editor.”
      • Add the <script> snippet before the closing </head> tag in your header.php.
      • Add the <noscript> snippet immediately after the opening <body> tag in your theme’s header or body file.
      • Update the files.
  3. Verify Installation:
    • Use the “Preview” mode in GTM or a browser extension like Tag Assistant to ensure GTM is firing correctly.

Once done, you can start adding tags and triggers in GTM—no more code edits in WordPress!

Share the Post:

Related Posts

Schedule Your Free Consulting Call

Unlock the full potential of your business with expert guidance. Book a free consulting call today and discover how AI-powered strategies can drive growth, boost visibility, and skyrocket your success!